CASE STUDIES
Satisfaction Rate
100%
It was in all in the content. It was a really unique twist on User-Generated Content (UGC)
They would have one random customer come into the boutique to be the model of that week’s launch. This would essentially build trust by showing other customers someone who resembled them instead of a picture perfect model.
On top of this, they had very time-specific offers. Some offers were only available for 24 hours. Some were once a month.
With the right testing a few months prior and the right retargeting in place, we smashed it out the park and continue to generate purchases!
Prior to us jumping on, Anna and her skincare company were running ads across Facebook and Instagram and running a loss on ad spend consistently between July and September.
We joined end of September and looked at TWO things:
• Her offers
• Audiences
…then went quickly to work.
Fast wins came in the form of exclusions and potential audiences missed in the beauty industry. After two weeks we turned it around so that her ads were serving her rather than against her.
Once we got a feel of what was happening, we had 6 different offers testing to drive new customer acquisition
As a disclaimer… this wasn’t made in the first day of working with them. This happened about 3 months in working with this client.
Here is an example of great preparation and systems in place. We were working with this client with an easy 4-6x return consistently.
With the launch of their new product, using their look-a-like audiences and our proven retargeting strategies – we managed to succeed our expectations and even generate $6,131 in 1 day
Strategy:
Google Ads & Facebook Ads strategy mainly. I worked on this client for a year, managing their Google Ads and Facebook Ads, targeted mainly to the U.S for women only between the ages of . This brand was very well known, the budget was 10k per month for Google Ads. The focus was to optimize their campaigns, improve their brand positioning and increase sales.
KPI’s:
Achievements:
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